Your ad budget deserves a better manager.

• Built the LinkedIn B2B marketing engine from scratch, consistently generating 10 MQLs/month in a category that didn't yet exist, defining and educating the market as part of demand generation.
• Started the ABM program from scratch: defined the ICP, mapped the buying committee, and localized targeting and messaging across geographies.
• Used Recotap, RB2B and Factors.ai to identify and hyper-target buying committee members at target accounts.
• Used ContactLevel to run B2B ads on Meta, reducing CPL by 73%.
• Ran Reddit Ads on a $3K/month budget, generating 5 MQLs/month alongside a steady flow of broader qualified leads.
• Ran OpenAI Ads campaigns generating 5 MQLs/month, expanding the paid channel mix beyond traditional platforms.
• Owned landing page optimization for Reddit-driven traffic, iterating on layout and messaging to lift on-page conversion rate.
• Launched and managed multiple Reddit accounts to seed organic, community-level discussion around the category, supporting answer engine optimization (AEO) and visibility in AI search and chat results.
• Conceived and led a meme-marketing initiative that drove 500K+ website visits in a single month, the largest organic traffic spike to date.

Astra by Wati (AI product launch)

• Grew Astra from zero to 20+ daily free trials and 5 demo bookings/day, running paid, organic and partnership channels simultaneously from launch.
• Led PR and brand launch strategy including Product Hunt, generating 3,000+ launch-day visitors and early adopter sign-ups.
• Scaled Google Ads across the US, UK and Australia to 5,000+ qualified visits at a 7.2% trial conversion rate.
• Ran ICP-segmented Meta campaigns targeting founders and SaaS operators: 400+ qualified leads at 28% lower CPL than initial benchmarks.
• Ran A/B tests across landing page layouts, headlines and CTAs, lifting conversion rate from 5.8% to 9.3%.
• Built a content-led nurture engine of AI automation playbooks, chatbot guides and case studies to move leads through the funnel after acquisition.
• Ran Reddit campaigns across startup and SaaS communities: 35K+ organic views and 1,200+ site visits.
• Led always-on brand awareness with influencer collaborations and AI tool directory partnerships (Thereisanaiforthat, Toolify.ai): 120K+ impressions and 3,200+ site visits.

Wati WhatsApp Business API (core product)

• Owned and scaled high-intent keyword clusters (WhatsApp Broadcast, Automation, Chatbot), growing search impression share from 45% to 72%.
• Reduced cost per demo lead by 26% through campaign restructuring, keyword expansion and continuous bid optimisation.
• Built an automated search term intelligence system using Claude MCP and n8n, applying N-gram analysis to find negative keyword opportunities and cut wasted spend by 20%.
• Built a Claude MCP-based competitor monitoring system that recommends bid adjustments from market and competitor spend signals.
• Deployed Meta Ads API-based competitor monitoring to detect new ad launches and analyse competitor messaging in real time.
• Connected CRM lead quality data back to ad platforms, shifting spend toward the ICP segments with the highest pipeline conversion rate.
• Paid campaigns contributed an estimated $400K+ in annual pipeline across core WhatsApp automation product lines.
• Partnered with sales to align targeting with active pipeline, refine ICP definitions and feed lead quality signals back into ad platform optimisation.
• Built closed-loop attribution workflows connecting paid campaigns to CRM pipeline data, so optimisation followed sales-qualified leads and pipeline value.
• Designed and managed post-acquisition lifecycle flows in HubSpot: onboarding drips, trial-to-paid nurture emails and re-engagement campaigns.

• Led a team of 3 PPC specialists managing $30,000+/month in Google Ads spend, owning campaign structure, bidding strategy and conversion optimisation across all accounts.
• Generated 120+ MQLs/month in Mumbai's competitive real estate market at a 12% conversion rate.
• Ran organic and paid campaigns for clients across B2B, B2C and D2C, adapting channel mix, targeting and creative to each vertical's buyer behaviour.
• Improved lead quality and CVR by 22% through intent-based keyword targeting, audience segmentation and landing page optimisation.
• Worked closely with sales to review lead quality, refine ICP targeting and align messaging with active pipeline opportunities.
• Reduced CPL by 20% through campaign restructuring, negative keyword optimisation and landing page improvements.
• Built full-funnel acquisition strategies combining search, LinkedIn Ads and retargeting, delivering a 25% increase in qualified leads for B2B SaaS clients.

• Managed $8,000+/month in Google Ads across 15,000+ keywords, driving a 45% increase in qualified inquiries at 350% ROAS.
• Ran Meta lead generation campaigns achieving 4.2x ROAS.
• Built LinkedIn acquisition campaigns for B2B SaaS clients, reducing CPL by 25%.
• Wrote ad copy and creative briefs that improved CTR by 30%.
• Optimised a $75,000+ annual media budget, reducing overall CAC by 18%.
• Ran A/B tests across creatives, audiences and landing pages, improving conversion rates by 20%.

• Managed a $2,500+/month Meta Ads budget for stock market training programs, achieving 180% ROAS.
• Generated 150+ qualified leads/month at a 12% lead-to-enrolment conversion rate.
• A/B tested 25+ ad creatives, improving CTR by 22% and reducing CPC by 18%.
• Built retargeting campaigns that converted 35% better than cold traffic.
• Created custom audiences targeting finance professionals, reducing drop-off in the sales funnel by 20%.